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Protect your Executive Presence:

Tips for Sharing on LinkedIn (within the new User Interface)

· Personal Branding,LInkedin

With LinkedIn’s overhaul, they’ve now placed your activity front-and-center on your profile page for viewers to see.

Protect your executive presence by avoiding this common mistake: Selecting the thumbs-up-LIKE on posts in your LinkedIn Homepage Feed.

Here are 4 rules to follow if you like (as in fancy or agree with) a post:

  1. Rather than selecting the thumbs-up-LIKE option, COMMENT on it, recognizing that your network and theirs will see it
  2. Rather than selecting the thumbs-up-LIKE option, SHARE it with a comment and take the extra step of saying thanks to the person who posted it (or brought it your attention on your feed)
  3. Rather than selecting the thumbs-up-LIKE option, SELECT the name of the person who posted it or brought it your attention and send them a MESSAGE (it’s a great way to re-engage)
  4. IGNORE it

Remember that LinkedIn has previously indicated that those who share even once a week are 7x more likely to receive opportunities.

However, it’s important to be mindful of your level of activity, especially if you’re in transition.

Be sure to share at a rate that will be sustainable once you land that next-best-step.

Other ideas? I’d love to hear them!

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