On the issue of LinkedIn Recommendations: What are they, do they really matter?
A recommendation is a comment written by a LinkedIn member to recognize or commend a colleague, business partner, or student.
Hiring managers and people searching for new customers and business partners prefer to work with people who come recommended by someone they know, like, and trust.
Because your first-degree connections can endorse you, when they take the time to write a public recommendation that can be read by anyone on the internet, they’re seen as more valuable.
A best practice is to ask your first-degree connections personally for a recommendation before requesting one on LinkedIn. If they’re not familiar with the process, you can explain it. Or, in some cases, organizations prohibit leaders from making public recommendations on sites like LinkedIn as it’s seen as a being similar to a reference.